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Platzhalter

Dear Reader,

For 50 years now, the ICV has been bridging the gap between theory and practice in controlling, bringing together people who jointly drive the field forward. In keeping with this tradition, we are pleased to present the eNews not only in a new format, but also as a new newsletter: fewer, yet more in-depth articles offering practical insights, expert knowledge, and the latest developments from our Association. And we will send it four times per year. We hope you find this new approach inspiring and look forward to your feedback!


Communication Controlling: Elephant in the Room? 

Measuring the effectiveness of marketing spend has been a longstanding challenge. Many companies lack proper systems to evaluate advertising efforts, with departments using buzzwords without solid metrics. Controlling departments, despite overseeing company finances, are often not involved in measuring marketing effectiveness, leaving it to marketing or PR. Better integration between controlling and marketing departments is needed to optimize budgets and strategies, especially as digital transformation reshapes the industry.

Materiality in the context of EU Taxonomy Reporting

The concept of materiality is widespread in financial reporting. How it can be applied in reporting in accordance with the EU Taxonomy is still controversial. The article explains the concept, its applicability and provides concrete suggestions for practice.

What about Controlling in Slovenia?

Anna Włodarczyk from the ICV Communications Team spoke to Dragica Erčulj about this. According to Dragica, controlling in Slovenia is steadily evolving but still lags behind leading Europe-an markets in digitalisation and strategic integration.
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