Page 9 - Dell AMD Why Workstation eguide
P. 9

VR HAS TRANSFORMED AREA SQ ACCORDING TO DAN CALLEGARI FOR AREA SQ, a company that specialises in offce design and refurbishment, VR has enabled them to introduce a new dimension of customer service, and showcase its work in a way that could never have been imagined just a few years ago. “VR has had a huge effect on how we work,” explains Dan Callegari, London Design Director at Area Sq. “From the early stages, all the way through a project. We pride ourselves at Area Sq on driving the way forward in design, and one of our pillars is innovation. So VR fts in perfectly.”According to Callegari, what’s important for Area Sq is that they should “always be challenging what’s now, what’s new, and what’s next”. And VR was a fantastic opportunity for the company to embrace innovation. “We can engage with a client at a really early stage, and really get them involved at the concept stage of a project to create an iterative process,” says Callegari. VR is a natural extension of Area Sq’s current client offering. It works with various levels of VR, depending on the project it’s involved with. Sometimes it might involve mobile VR, presenting a static 360 degree environment, and other times it may be delivered via Unreal Engine, which is a real-time games engine, where they can actually move around their space. But the tech can never overshadow the creative process. “It’s important for us to have VR-ready machines,”explains Gary Hunt, Head of Visualisation, Area Sq. “This way, we can just pick up a piece of equipment as a creative; we don’t want to be thinking about what’s inside the machine, or how it runs, we want to be able to plug the VR accessories in, and go with it!”


































































































   7   8   9   10   11