Turning traditional flight search social.

With 46% of their audience using mobiles/tablets to book a holiday in the past year, travel search site Momondo.com wanted to promote their flight search app with an idea that would disrupt an established & traditional travel search market.

The idea

We created Friend Compass. Since everyone now has friends all over the world, the Friend Compass in Momondo’s app turns your smartphone into a compass. See where your friends live, and the cheapest flight to visit them. By using your phone’s GPS location, the Facebook API and Momondo’s search engine, Friend Compass brings a social dimension to traditional flights search.


Friend Compass generated almost 15 million media impressions and global coverage in the first week of launch alone. Running in 21 markets it’s now a core part of the Momondo business model, producing continuing increases in flight searches by adventurous users travelling to visit each of their Facebook friends.

The momondo app and Friend Compass is now featured as one of the best new apps in the app stores worldwide.