East Midlands Knowledge Network: Routes To University Expertise

 

Jaguar Land Rover

Description and aims

Jaguar Land Rover is a business built around two great British car brands that design, engineer and manufacture in the UK.

With a large work force undertaking varied and disparate activities essential to effective and efficient business operations, the HR function must ensure that the Company attracts, develops and retains the most able people. This requires a well informed, talented and skilled team of HR professionals. To ensure that the UK HR function develops, and can strategically demonstrate appropriate skills, it was determined that all HR personnel should be graduate members of the Chartered Institute of Personnel and Development (CIPD). A university was sought to provide:

  • An accredited CIPD programme tailored to meet the flexible learning needs of the dispersed HR team
  • A delivery approach which would bring together a group of HR managers to share experience, develop collaborative learning skills and network effectively.
About Jaguar Land Rover

Since 1948 Land Rover has been manufacturing authentic 4×4s that represent true ‘breadth of capability’ across the model range. Defender, Freelander 2, Discovery 3, Range Rover Sport and Range Rover each define the world’s 4×4 sectors, with 78% of this model range exported to 164 countries. Few marques on the road today have a heritage as rich and distinguished as Jaguar. Founded in 1922 the company has delivered innovative safety enhancements, world beating engines and a stable of iconic sports cars. Jaguar remains true to the founding vision of providing drivers with a unique blend of style, luxury and performance.

How the project is being undertaken

In response to the brief, a supported distance learning version of the Postgraduate Diploma in Managing HR was developed and validated by the CIPD. This has proved ideal to enable HR managers, based across various sites, to achieve a highly sought after professional qualification. A supported distance learning programme ensures that students receive all the necessary academic material in written form, along with required readings, but that they also meet together for ‘study days’. These study days are offered at a Jaguar Land Rover site and enable students to network, collaborate around group projects, discuss and debate with lecturers and express any fears, problems or current learning challenges. All students also have access to an e-learning network
through the University’s virtual learning environment and are able to use up to three local university libraries of their own choice.

Impacts and benefits

Professional Accreditation
Successful Jaguar Land Rover HR Managers are professionally accredited as Graduate Members of the CIPD. These managers achieve a highly regarded, valuable professional qualification of benefit to both their employer and themselves.

Flexible Supported Learning
The delivery approach employed keeps the students and teaching team in regular contact, working together to meet the programme requirements. For the Jaguar Land Rover managers this is an ideal scenario allowing them to:

  • access detailed, contemporary material and academic readings
  • be flexible around their work demands
  • build new support networks and contacts with other internal HR professionals.

Multi-qualification Pathway
Students benefit from multiple qualifications. On successful completion of a two year programme, candidates achieve two distinct awards: Graduate Membership of the CIPD and the Postgraduate Diploma in Management of HR. For those wanting to continue on a qualification pathway, a Masters Degree can be achieved by completing a dissertation which also results in full membership of the CIPD.

For more information about the project

Please contact Helen Fairhead, Corporate Development, Leicester Business School
T: 0116 257 7222
E: .(JavaScript must be enabled to view this email address)
W: www.dmubusiness.co.uk

University

De Montfort University

Academic Lead

Helen Fairhead

Leicester Business School

Contact

Helen Fairhead

0116 257 7222

Website

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