Gooch ICT Ltd and F1 Group Ltd
Networking
Description and aims
To undertake an Experience Exchange of sales and marketing ideas, between two SME companies in similar but not competing fields, for the benefit of both parties.
About Gooch ICT Ltd and F1 Group Ltd
Gooch ICT is a Lincoln based company that provides telecoms, network installation and support services to a wide range of local organisations.
F1 are a full service IT solutions provider in Lincolnshire, providing solutions to private companies, corporate business, public sector and charities.
How the project is being undertaken
Lincoln Business School set up the Experience Exchange in 2006 as a programme to stimulate higher level learning and problem-solving between individuals and organisations in ways that are innovative.
Each member company was visited by one of the Experience Exchange team to develop a profile of the business needs of the company as suggested by them within an extensive diagnostic checklist. The Experience Exchange database software then suggested the possible matches and these were assessed by the Experience Exchange team to ascertain the best match.
In this case the two companies matched were F1 Group, a rapidly growing software company with a very high presence in the local area and Gooch ICT, a more established company now wanting to move beyond relying on word of mouth for business.
The Experience Exchange arranged for a director from each company to meet informally, set out the parameters for the meeting and followed up afterwards.
Impacts and benefits
Gooch ICT benefited from the considerable sales and marketing experience of the F1 Group director. Discussions ranged far beyond the original matching criteria of sales and marketing into possible areas of working together.
For more information about the project
If you would like to hear more about this project, please contact Stephanie Schiaffonati, Business Relationship Coordinator, Lincoln Business School, University of Lincoln.
Email: sschiaffonati@lincoln.ac.uk
Telephone: 01522 837022
University
Academic Lead
Professor Andrew Atherton
Contact
Stephanie Schiaffonati, Business Relationship Coordinator
01522 837022