You should avoid unnecessary use of capital letters in text. Sentence case is easier to read and feels more relaxed.
Words that are always capitalised include:
Proper names are capitalised apart from when making general reference to an organisation, i.e. when not using their full title, use lowercase. For example,
Words that are never capitalised include:
Titles and headers should be written in sentence case, so only the first word is capitalised - How to write your personal statement - unless any of the words are proper nouns, e.g. Register to use Apply.
More about titles and headersOffers and replies, e.g. conditional, unconditional, firm, insurance, decline, are lower case. For example:
You can accept an offer as an insurance choice if your firm choice is conditional.
Parts of the application, e.g. personal statement, reference, predicted grades, search tool and precision marketing data service are always lower case.
References to higher education should be lower case, as well as UCAS' audiences, e.g. students, parents, advisers. Please note higher education staff can be shortened to HE staff.
Standards used for UCAS terminology should be followed to ensure consistency. UCAS products and services are written using title case. A full list of terms is on the UCAS terms section but here are some examples: